It’s best to consider the bigger picture, lean lightly on analytics, and use them as a source for insight rather than strategy.” “While analytics are helpful in understanding the performance of your videos, you don’t need to create future videos based primarily around them. Like TikTok says in its own analytic information, This is a step in the direction marketers have been asking for as they create content for the TikTok platform however, creators looking for detailed analytics like they get from meta need to wait. The demographic info can be age-focused, focused on specific types of marketing, or even as specific as holiday or event marketing. Marketers can find TikTok user demographics by using filters to determine what they’re looking for.
Vaday didn’t learn American Sign Language until he was 12.
He shared his story with NBC correspondent Erin McLaughlin on TODAY after the Lens was released. We look forward to learning more from our community as we strive to continuously improve experiences for everyone on Snapchat.”Īustin Vaday, one of the deaf engineers who helped develop the Lens said helping the world understand sign language is important. In a press release Snapchat said, “For native signers, in a world where linguistic inequity is prevalent, we believe AR can help evolve the way we communicate. The Lens, launched last month, is the first of its kind and encourages users to learn American Sign Language. Using AR Technology, the Lens teaches users to fingerspell their names, practice the ASL Alphabet and play games to “put their new skills to the test.” A team of Deaf and hard-of-hearing Snapchat engineers known as the “Deafengers” at the company have created an ASL Alphabet Lens to help users learn the basics of American Sign Language.